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  1. WELCOME TO THE ['LĒAGUE]™
  2. ['INITIĀTION]™ - ENTER THE SYSTEM
  3. ['PRINCIPLES]™ - BETTER TO ['BĒ]
Man walking on a city street wearing a gray hoodie and beige pants.

You don't wear it.

You are it.

DISCOVER ['PRINCIPLES]™

Twelve principles. One is yours.

['VISIONARY]™

['VISIONARY]™

Sees it before it exists.

['DRĒAMER]™

['DRĒAMER]™

Protects imagination at all costs.

['BĒLIĒVER]™

['BĒLIĒVER]™

Moves like it’s already done.

['OPTIMIST]™

['OPTIMIST]™

Expects it to work.

['LOVER]™

['LOVER]™

Feels everything. Gives anyway,

['ARTIST]™

['ARTIST]™

Sees differently. Creates anyway.

['LĒADER]™

['LĒADER]™

Goes first. No approval needed.

['ROYAL]™

['ROYAL]™

Answers to no one.

['BOSS]™

['BOSS]™

Calls it. Owns it.

['ĪCON]™

['ĪCON]™

No introduction necessary.

['QUĒEN]™

['QUĒEN]™

Is it. Owns it

['FĪGHTER]™

['FĪGHTER]™

No break. No fold.